Facts & Research

The U.S. Latin music business experienced its second year of double-digit growth in 2018. The Latin market grew 18% in 2018 to $413 million, driven by a nearly 50% growth in revenues from paid subscriptions. As RIAA COO Michele Ballantyne states in this year’s report (below), “Any conversation about the Latin music market starts with one word: streaming.” Streaming formats made up a remarkable 93% of total Latin music revenues, compared with 75% for the overall U.S. music market.

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