News

2017 was the year that Latin music filled our playlists and dominated the airwaves like never before. Revenues from Latin music in the United States grew 37% to $243 million. More than any other genre, the growth in streaming is powering Latin music’s resurgence, accounting for 84% of Latin music revenues, while paid subscription streams now comprise nearly half of total Latin streaming revenues. But not all streaming is created equal: with lower payouts to music creators, on-demand ad-supported streams represent a higher percentage of Latin music than the overall U.S. music market, further exposing the industry’s value gap.

For more details on the U.S. Latin music market, please see additional context here from RIAA’s Josh Friedlander and Matthew Bass.