The modern record label consists of dedicated, experienced teams who partner with artists to bring fans the world's best music. While the core functions of finding, developing and breaking the next music star have not changed, how that's done today is dramatically different, thanks in part to the advent of music streaming services. It takes a coordinated global team to support and nurture an artist's vision.
We are #LABELSATWORK.
A&R managers still scout late night gigs, but modern execs also use data to complement their instinct and judgement. From scouring amateur videos, to sifting through SoundCloud uploads, to pairing new artists with experienced producers and musicians, A&R execs often have the golden ears that know when an artist is ready to take his or her career to the next level.
The modern label now usually offers a suite of one-stop customized support services: digital marketing, merchandising, fan club management, VIP experiences, ticketing and tour support and much more.
The modern music market is multi-faceted, with a diverse range of digital music services. Today's music fan expects music at the touch of a finger, and that's where the modern record label comes in, working with hundreds of digital music services offering fans millions of tracks. That requires constant communication, coordination and expertise.
As music discovery and listening has shifted to digital platforms, label teams have the herculean task of deciphering the massive amounts of data associated with each song or album. It's data, for example, that assists A&R teams in pinpointing rising talent, determines which singles perform the best in which cities, and helps inform a tour strategy.
Marketing and promoting today is a yearlong exercise. With more than 20,000 songs uploaded to digital music services each day, finding and developing an audience is harder than ever. Label teams from across the globe collaborate on a variety of marketing and promotion initiatives, from finding appropriate branding opportunities that reflect their creative vision, to support for music videos, touring, publicity, social media content and radio promotion.
The modern record label consists of dedicated, experienced teams who partner with artists to bring fans the world's best music. While the core functions of finding, developing and breaking the next music star have not changed, how that's done today is dramatically different, thanks in part to the advent of music streaming services. It takes a coordinated global team to support and nurture an artist's vision.
We are #LABELSATWORK.
A&R managers still scout late night gigs, but modern execs also use data to complement their instinct and judgement. From scouring amateur videos, to sifting through SoundCloud uploads, to pairing new artists with experienced producers and musicians, A&R execs often have the golden ears that know when an artist is ready to take his or her career to the next level.
The modern label now usually offers a suite of one-stop customized support services: digital marketing, merchandising, fan club management, VIP experiences, ticketing and tour support and much more.
The modern music market is multi-faceted, with a diverse range of digital music services. Today's music fan expects music at the touch of a finger, and that's where the modern record label comes in, working with hundreds of digital music services offering fans millions of tracks. That requires constant communication, coordination and expertise.
As music discovery and listening has shifted to digital platforms, label teams have the herculean task of deciphering the massive amounts of data associated with each song or album. It's data, for example, that assists A&R teams in pinpointing rising talent, determines which singles perform the best in which cities, and helps inform a tour strategy.
Marketing and promoting today is a yearlong exercise. With more than 20,000 songs uploaded to digital music services each day, finding and developing an audience is harder than ever. Label teams from across the globe collaborate on a variety of marketing and promotion initiatives, from finding appropriate branding opportunities that reflect their creative vision, to support for music videos, touring, publicity, social media content and radio promotion.
Jan, 24 2020
May, 21 2019
Despite new DIY tools and the rise of streaming music services, record labels remain a critical player behind popular music in the U.S. and abroad. Based on interviews conducted with nearly fifty executives from across the U.S. recorded music business by NYU Steinhardt Music Business Program Director Larry Miller, this report reveals inside information on how labels have gone beyond their album oriented roots to become entertainment companies that partner with artists to fulfill a broad creative vision, eschewing the old mindset of signing artists to a handful of releases.
